For the first time, GM customers will receive a 3-month Sirius XM Radio subscription FREE automatically when they purchase a pre-owned vehicle factory installed with satellite radio. On June 20, 2011, Sirius XM Radio made an announcement, and it is effective regardless of the manufacturer. The main catch is that the vehicles must be purchased from one of over 1000 participating GM dealerships across the United States. This is great news for drivers in Charlotte, Matthews & Monroe, NC!
For the first time, participating GM dealers will provide this opportunity to customers purchasing non-GM pre-owned vehicles, and not just GM vehicles. Customers purchasing pre-owned vehicles equipped with Sirius or XM satellite radio will have access to commercial-free music, and premier sports, news, talk, comedy and a selection of premium programming. General Motors will continue to offer customers a 3-month subscription to SiriusXM with the purchase of new and Certified Pre-Owned Cadillac/Chevrolet/Buick/GMC vehicles that are factory equipped with SiriusXM.
“Providing our pre-owned vehicle customers the very best value and buying experience is something we strive for everyday,” said Jason Brickl, CEO, Ballweg Family of Dealerships, and Co-Chair, General Motors National Dealer Council. “My dealerships have enrolled in the SiriusXM program and I encourage all GM dealers to sign up and take advantage of this opportunity to add value to their inventories and pass along this 3-month introductory subscription of satellite radio to their customers.”
“For the first time ever, participating GM dealers are able to give their pre-owned vehicle customers a 3-month subscription to SiriusXM regardless of vehicle brand,” said Joe Verbrugge, Senior Vice President and General Manager, Automotive Remarketing Division, SiriusXM. “GM dealers across the country are responding enthusiastically to this opportunity to give SiriusXM to their customers who won’t need to sacrifice innovative technologies or entertainment when buying a pre-owned vehicle.”
Sirius XM Radio is America’s satellite radio company and broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to 20.6 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.
This programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. For more information on SiriusXM, please visit www.siriusxm.com.
According to a recent article by Automotive News, “Earlier this year, Sirius XM CEO Mel Karmazin attributed the company’s ongoing financial rebound from its near-bankruptcy experience in 2009 to the auto industry. As of March 31, Sirius XM reported 20.6 million total subscribers, up 9 percent from the same period a year earlier. During the first quarter, the company added 373,064 new subscribers, a 118 percent increase over the same quarter last year.”
Many impressive new and used vehicles can found at any of the Charlotte, Matthews or Monroe, Scott McCorkle’s Liberty Buick GMC Trucks locations. For more information, visit www.clickliberty.com, or call us at 888-306-1908.
Source: SiriusXM Press Release (See press release dated June 20, 2011.)
CCP Staff Writer: Kimberly Brouillette, 6/24/11